07 May 89 Inspections, Sold in 11 Days!
What happens when you combine exponential social media reach, bilingual marketing, and a dedicated and committed marketing team? You get fast real estate sales at the right price. You actually get a sale like the one The Henry Wong Team® recently enjoyed at 34 Coora Street in Wishart.
This stunning, modern dual-level home sold after just 11 days of our marketing campaign, before it even went to auction. We had multiple offers on it in this short space of time. It sold fast and it sold for the right price, meaning we have a set of very happy sellers and excited buyers on our hands. To us, helping people move onto the next chapter of their lives with a big smile on their faces.
What’s our secret to fast and successful sales? We believe it lies in our digital social reach. A large portion of these buyers came from interactions on our Facebook, Instagram and LinkedIn channels, where we’ve nurtured a large following.
Why Our Digital Marketing Works
You want to stand out from the crowd, you got to do something different. In real estate sales, the crowd flocks to the main portals like realestate.com.au and domain.com.au. They’re great platforms, and very important to selling homes in Australia. But to completely rely on them for your marketing restricts you to being part of the crowd.
So The Henry Wong Team® focuses on a combination of other marketing channels, and we use them in conjunction with the main portals. We like to be transparent about how we market your home, so below are a list of things we do that help contribute to successful sales strategies.
– Email marketing: We have a huge database of buyers that we have cultivated over many years of selling real estate. We keep in touch with them on a regular basis, and know most of them by their first names. With every property we list, we send a preview out to this database, before it gets listed. This helps get traction in the marketing, and has even resulted in many sales happening before going to market.
– Social Media Marketing: We’ve put a lot of time and effort into growing our followings on social media. What this means is that when we market a property through these channels, it has an exponential reach to people and buyers who wouldn’t normally see the listing. It’s not restricted to area or search terms like the main portals are.
– Bilingual marketing: All our material, whether online or in print, is in both English and Chinese. This includes a fully Chinese website, translated manually so it reads perfectly and helps attract Chinese investors. Focusing on bilingual marketing helps us to reach a much wider market, particularly wealthy Asian clients looking to invest in Australia.
These actions are designed to change the attitude of buyers when they approach your property for sale. We want them to approach negotiations with the mindset ”I want this house and will do whatever it takes to get it” rather than the standard approach of “why don’t you sell the house to me”. This change in mindset has really helped us with our auction clearance rates, particularly when the market was going through a tricky period last year.
At this stage we’d like to congratulate the buyers and sellers of 34 Coora Street. This has been a great outcome for all parties involved. If you’d like a similar outcome for the sale of your home, please get in touch with us and we’ll answer any questions you may have. In the meantime, be sure to follow us on :
Facebook: @thehenrywongteam with over 10K followers
Instagram: @thehenrywongteam with over 4K followers
Take care and hopefully we’ll chat soon.