13 Sep Beating the Average: A Case Study of 14 Nabeel Place in Calamvale
The Henry Wong Team® has recently concluded the successful online auction of a home in Calamvale, 14 Nabeel Place. The average days on market for a four-bedroom home in Calamvale is 87 days. We completely crushed the average and sold this property in 21 days.
Today we want to look at how we did this.
This contemporary lowset home is feature rich and has a modern design ethic. Offering comfort, liveability and space for a family to grow into, it comes with four bedrooms plus a study. With a double garage, open-plan living and two bathrooms, we knew this home would have cross-level appeal.
The trick was to put it in front of as many eyes as possible in order to create competition and achieve the best possible price for our seller within a short time frame. We put our marketing machine into action.
The Marketing Campaign
We had 21 days to market this property before it went to an online auction. Acting fast was essential, as was using our considerable social media presence to our advantage. These are some of the factors working in our favour:
Professional photography, videography, floor plans and copywriting: All properties going on the market deserve to be presented in their best light possible. We hire diligent professionals to produce our marketing material. The fantastic job they do ensures a property like 14 Nabeel really stands out from the crowd.
Bilingual marketing material: All our marketing material is in both English and Chinese, including our entire website which has been manually translated into Chinese. Because The Henry Wong Team® is bilingual, we cross the cultural divide and gain the trust and confidence of wealthy Asian buyers.
Database Notification: Over the years we’ve built up a massive database of buyers. These aren’t just email addresses to us, they are relationships we’ve cultivated with people who we now personally know. Every listing we get we inform our database about first. This gets us early traction and has even resulted in many of our listings being sold before they go to market.
Social Media: We have thousands of followers on Facebook and Instagram. Our accounts are highly engaged and we post and interact with our followers regularly. This gives all of our listings exponential reach, because the social media channels reward our engagement by presenting our posts to followers and their contacts. This has proved vital in successfully selling homes at online auctions.
Special Mention of our Helpful Seller: Our sellers were amazing in that they took on board all our advice and recommendations with regards to the presentation of their property. They also did everything they could to help us facilitate our strategies to get as much attention directed towards their listing as possible. The more attention you have, the more competition created and the better chance there is of getting the best price possible in the current environment.
The property was to be sold via online auction after a relatively short marketing campaign of 21 days. During that time we had 69 enquiries via Facebook and 70 groups of buyers inspected the property. We had 12 registered bidders on the day, who contributed to a passionate auction process that was competitive and delivered a result that both the seller and buyer were very pleased with.
That’s very important to us, we want all stakeholders in the process to be happy with what transpired on the day. We cultivate relationships with our clients for a long time, so their satisfaction is part of the job we love.
The Henry Wong Team® Online Auction Success
To date we have an 81.8% online auction clearance rate, managing to sell 9 out of 11 homes under the hammer, with the remaining two of the 11 under contract post auction. We’ve sold the following homes online:
SOLD – 5 St George Ct, Wishart
SOLD – 2 Chelva St, Wishart
SOLD – 2 Agaton St, Wishart
SOLD – 41 Stackpole St, Wishart
SOLD – 20 Effra St, Wishart
SOLD – 34 Winthrop St, Wishart
SOLD – 53 Garie St, Wishart
SOLD – 1 Elkana Pl, Wishart
SOLD – 14 Nabeel Pl, Calamvale.
If you’d like to put our tried and test methodologies to work for you, we would love the opportunity to get the best price possible for your home in tricky market conditions. Please contact us to find out more.