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Why It’s Important to Stage a Property

home staging

Why It’s Important to Stage a Property

Home staging is a relatively new industry in Australia, but recently it’s become more and more prevalent in homes being sold around the country by forward thinking agents. For good reason, too. It’s an important and statistically proven method of finding the right buyer for a property, at a price that makes the sellers investment worthwhile.

What is Home Staging?

When you stage a home for sale, furniture, homewares and art is installed in the property to life its aesthetic appeal. This helps potential buyers’ picture what they can do with the spaces in the home. It gives a visual edge to the property that it wouldn’t have if it was empty, as well as lending it a homely, lived-in appeal without the clutter of day-to-day life.

The Key to Effective Home Staging

If you’re going to stage a home, it certainly pays to get an experienced professional in. They are able to match the correct furniture to the home in a manner that will appeal to exactly the right target market. An appealing home means more competition, which drives up the price and leads to happy sellers and buyers.

The right home stager will normally have qualifications in home staging or interior design, have qualified people on their team to bounce ideas off, and have an incredible eye for style and detail. They can inject life an energy and appeal into a room with their furnishings, giving buyers a visual idea of what they themselves could do with the home if they buy it. They present the potential of a property to buyers to help guide them with their decisions.

The Benefits Home Staging Has on a Property Sale

According to Hipages.com.au, for every dollar you spend on home staging, you make $3 back on that dollar. This equates to staged properties selling for roughly 3-6% more than unstaged properties. The financial side alone should be significant reason to get professional stagers in when you sell a property.

In America, where the industry is much older than here, the National Association of Realtors did a detailed survey on home staging. In it they reported that not one real estate agent reported a case where staging a home had a negative impact on the dollar value of the home. 22% said they experience an increase of 1% to 5% in value of the offers put forward by buyers, while 17% reported an increase of 6% to 10%.

It’s not just the dollar value that experiences a positive effect. According to Hipages a staged home sells within 33 days of being put on the market, as opposed to 90 days average for unstaged homes. And the National Association of Realtors reported that over 50% of agents reported a decrease in the time on market for staged properties.

If you’re selling a home, The Henry Wong Team® would definitely recommend staging. A professional stager will highlight the good points of a property with their unique furnishings, allowing buyers to see the potential of the property. If you have any questions about the process of home staging or how it could benefit you, please get in touch with us. We’ve sold hundreds of staged homes in Brisbane and would love to help you out.

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