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Privacy and the Affluent

In our data-driven world privacy is a basic right that should be afforded to everybody. Privacy is our right to protect the information we don’t want to share publicly. It allows us to maintain personal, business and family personas away from the public eye. It’s tied in with our sense of freedom from control, the…Read More→

Why Home Values Are So Important to Australians

house values

Property ownership is firmly entangled in the Australian dream. It’s become a culturally significant milestone, an indication that the path we’re taking is a solid, tried and tested one. It’s not surprising that it’s become so culturally and financially significant, especially given a set of stats released by the Australian Bureau of Statistics. What these…Read More→

The Brilliance of Storytelling as a Marketing Strategy

storytelling as a marketing strategy

Stories capture attention, inspire people into action and elicit emotion and activity. A well-told story can move you to tears or stir rage in you. It can ruin your day or make your week. Stories are incredibly powerful if they’re used correctly, so it’s no wonder clever marketeers have incorporated storytelling into helping a brand…Read More→

The Power of Affinity in Real Estate Marketing

the power of affinity in real estate

Affinity is defined as ‘a likeness based on relationship or causal connection’. It’s a simple definition that sums up the gravitational pull between two entities based on shared similarities. When those two entities are a marketer and a buyer, affinity becomes a remarkably powerful sales force that savvy salesmen can use to their advantage. How…Read More→

The Facebook Ban on News and How it Affects Real Estate Marketing

The Facebook Ban on News

By now you’ve heard that the ongoing spat between Big Tech (Facebook in particular) and the Australian government has resulted in Mr Zuckerberg pulling all Australian news content off Facebook. It’s a pretty drastic move that wasn’t really communicated, and as would be expected its left content producers, marketers and of course news agencies reeling….Read More→

The Power of Online Reviews

power of online reviews

In the world of social media companies are more accountable than ever. Real estate agents certainly aren’t exempt from this. If you perform badly, you get a bad review online and the whole wide world can see it. On the other hand, if your clients like the way you performed, chances are they’ll leave you…Read More→

Why Online Social Credibility Matters

social credibility

As real estate agents, our online presence matters. Social credibility matters. Here’s why. We know that real estate buyers go out searching for a property that suits their needs and those of their family. But when a buyer is choosing from two identical properties that are priced the same, the sale is going to come…Read More→

The Three Online Platforms You Must Consider When Selling

three main portals

If you decide to go to market with your property, there are three main portals your real estate agent should be leveraging. Today Henry Wong from Harcourts Beyond talks about what they are. “Hey, Henry here. We’re here today to talk about online portals. So you decided to go to market. Now, there are three…Read More→

How to Get Plenty of Buyers Enquiries on Social Media

get buyers on social media

Real estate agents should not rely purely on the main real estate portals if they want to be successful. In this video Henry Wong discusses how to get buyer enquiries through social media channels. “Hi, Henry Wong here for Harcourts Beyond. I’m here to talk about social media when it comes to getting buyer inquiries….Read More→

Happy One Year Work Anniversary

one year work anniversary

It’s been a year since Henry Wong started working at Harcourts Beyond. In this video with principal Paul Siaw they chat about the common values and work culture at Harcourts Beyond. Paul: Good morning, everyone. My name is Paul Siaw, I’m from Harcourts Beyond. I have a special guest here today with me on my…Read More→

The Reasons Local Agents No Longer Have Access to Buyers

local agents

  In this video real estate agent Henry Wong from The Henry Wong Team® explains why local agents just aren’t able to reach buyers anymore. Here’s a hint…. They rely on the main property portals too much and don’t actually source buyers themselves. Read more below. “Let me tell you a quick story. It was…Read More→

All Stress is NOT Distress

all stress is not distress

All stress is not distress! Lead strategist from the Henry Wong Team® at Harcourts Beyond, real estate agent Henry Wong is explaining here the two different kinds of stress and how to manage them better. “Hi, I’m Henry Wong. We’re here today to talk about stress. Now, we all go through different stresses in life,…Read More→