Why Looks Matter
It’s human nature that we’re attracted to things that look good. Over 400 years ago in the Middle Ages a phrase was coined: ‘Clothes make the man.’ It’s a statement that’s rung true over time, and today is even more relevant than ever. How we present ourselves is important. In a crowded market place, looking…Read More→
Why It’s Important to Stage a Property
Home staging is a relatively new industry in Australia, but recently it’s become more and more prevalent in homes being sold around the country by forward thinking agents. For good reason, too. It’s an important and statistically proven method of finding the right buyer for a property, at a price that makes the sellers investment…Read More→
People Would Rather Buy from a Person Than A Brand
Without customers, you don’t have a business. So it’s important that you understand your customers, staying connected with them and showing them that you care. That’s how you inspire loyalty to you and your business. When it comes to sales, connecting with your customers on a personable level is extremely important to growing trust. And…Read More→
How Social Media Can Affect Your Net Worth
Our lives are so intertwined with social media it’s hard to imagine a world without it. Nearly 80% of Australians use social media every day, with 31% of us checking our accounts over 10 times a day. It’s become more than just a means of keeping in touch with friends and family though. Social media…Read More→
The Brilliance of Storytelling as a Marketing Strategy
Stories capture attention, inspire people into action and elicit emotion and activity. A well-told story can move you to tears or stir rage in you. It can ruin your day or make your week. Stories are incredibly powerful if they’re used correctly, so it’s no wonder clever marketeers have incorporated storytelling into helping a brand…Read More→
The Power of Affinity in Real Estate Marketing
Affinity is defined as ‘a likeness based on relationship or causal connection’. It’s a simple definition that sums up the gravitational pull between two entities based on shared similarities. When those two entities are a marketer and a buyer, affinity becomes a remarkably powerful sales force that savvy salesmen can use to their advantage. How…Read More→
The Power of Online Reviews
In the world of social media companies are more accountable than ever. Real estate agents certainly aren’t exempt from this. If you perform badly, you get a bad review online and the whole wide world can see it. On the other hand, if your clients like the way you performed, chances are they’ll leave you…Read More→
The Three Online Platforms You Must Consider When Selling
If you decide to go to market with your property, there are three main portals your real estate agent should be leveraging. Today Henry Wong from Harcourts Beyond talks about what they are. “Hey, Henry here. We’re here today to talk about online portals. So you decided to go to market. Now, there are three…Read More→
A Century of Google Reviews
As a real estate agent, our reputation is the lifeblood of our business. Without it, nobody is going to sell their home through us. There are plenty of agents out there with good reputations, why would someone sell their house through an agent they’ve never heard of? At The Henry Wong Team® we work hard…Read More→
Yet Another Successful Online Auction in Mansfield!
The Henry Wong Team® is once again proud to have completed a successful online auction in the Mansfield State High Catchment. This means our record of online auctions in this area is still picture-perfect, with a 100% clearance rate. That’s right, all 10 properties we’ve listed in this area have successfully sold under the hammer…Read More→
Active Plus Passive Buyers Equals More Competition
In this video Henry Wong from Harcourts Beyond discusses how to create the best outcome for selling your home by creating competition between active and passive buyers. “Hi, I’m Henry Wong, Lead Strategist here at the Henry Wong Team and I’ve got something in store for you. You see in life, there are people…Read More→
Social Media Case Study: Successful Online Auction
We know that social media is important when it comes to selling houses. A large and engaged social media following expands the reach of a property listing exponentially, putting it in front of buyers who would never normally have seen it. Our latest successful online auction verifies the positive effect social media can have on…Read More→
